Website Advertising

Getting the best Website Advertising done for your business is no easy task, but if you follow a few simple rules, it can make all the difference.

Website Advertising

 

Website Advertising

In order for you to create the best website advertising campaign, you need to start with the end in mind and create a long term strategy. One of the biggest problems with website advertising is that people tend to want short term results. This is because we live in a world of instant gratification. Unfortunately a good website advertising strategy comes with a lot of discipline, planning and time.

The best way to advertise anything online, whether it is a product or a service, is to provide value to your audience. The days where you could only pitch a product and get good results are long gone. By establishing yourself, or your business, as a leader (by providing more value than your competition) is critical.

One of the best methods to create a lot of value is by creating good valuable content for your audience. There are tons of questions that your customers might have about your business products or services. If you give good and valuable solutions to those questions, your audience will love you, they will trust you and they will buy from you.

Website Advertising is not just about creating and placing ads, it is mainly done properly by creating good content. Once you have the content, you can distribute the information all over the Internet by means of Social Media, Search Engine Optimization and Blogging.

Depending on the product or service that you want to advertise online, it is important to create a sales funnel, that will steer your visitors in a certain direction. If your Website Advertising goal is Lead Generation, then it is a good idea to create a funnel that will take the visitor to a capture page.

A Funnel is a system that you set up to create a process that guides your visitor. The first web page in the funnel may be a Capture Page that collects information from the visitor. Once you have the Information and placed that in an auto-responder, then you can redirect the visitor to any page you want to. This may be a website, a sales page or an information download. Whatever you promised the customer on the capture page must come next. For assistance with setting up a funnel for your business, you can contact Business Direct Media

Once the Sales Funnel is in tact, you can start driving traffic to the funnel by means of various ways. Here are a few:

  • Google Adwords
  • Pay per Click Campaigns
  • Facebook Paid Ads
  • Facebook Group Posts
  • Twitter
  • Instagram

It is always a good idea to track the traffic that you send to a funnel as well as the information about how many people visit the capture or sales page. By having this information in you campaign, you can tweak the pages to get better results. This is usually where the big difference comes in. A few simple words, placed in the right spot, can turn website visitors into customers.